If you’re looking to extend your brand reach, summer is a great time for raising your profile with consumers. As most people head to the beach or the mountains for holidays, consumers’ minds are relaxed and more receptive to advertising, especially if it’s displayed organically in amongst their natural environment. Moreover, who doesn’t like a giveaway?
Here are some great items you can use for maximising your brand exposure during the summer holidays.
Personalised drinking glasses
Whether it’s for cocktails on the beach or an ice tea by the pool, a drinking glass is an ubiquitous item during the summer holidays. Customers will notice a logo or a colour scheme displayed purposefully on drinking glasses, especially with a catchy message.
You can use an array of sizes and shapes and ensure that glasses are made from sustainable, recycled materials, for added environmental credentials.
In the mountains or away from the beach, these are also great promotional items, especially in a bar. Regardless of location, customers can be offered a free glass with a special drink order or you can have the first x number of customers win their glass on a promotional evening.
Branded sunglasses
No one ever has too many pairs of sunglasses and they are a great accessory to add your branding to. Subtly display your brand logo or just the brand colours on the side of sunglasses which can be offered as a free gift upon arrival in a resort or for placing an order at the beach bar.
The great thing about branded sunglasses is that the brand isn’t perceived to be too obvious, but it is still present. Customers will more likely wear these out and about after their holiday and this can help your brand image spread subtly.
Tote bags for all
One of the most versatile branded items you can give away during the holidays, tote bags serve so many purposes these days. As shops are moving away from plastic bags and consumers need to carry bags with them when shopping anywhere, it’s easy to use a foldable canvas tote bag and you can carry more than one conveniently in your car or backpack.
However, not everyone remembers to bring some with them on holiday. So, offer some branded tote bags upon check-in at your customers’ hotel and they’ll get great use out of them, while you get your brand image out there.
Take your name to the beach
Have your customers or your employees popularise your name by putting it onto beach towels. Branded towels with your logo can be lined up by the pool – useful and effective!
How about a fan?
Give away some handheld fans and customers will be displaying your logo as soon as they open them. In the heat of summer, a good fan is a lifesaver that can keep the mosquitoes away too, so they’ll have two reasons to thank you. You can use different colour schemes and combinations, making this an eye-catching and playful item to give away.
Beach balls for beach bums
What better accessory for having fun on the beach than an inflatable ball? This is another one of those items that most people end up purchasing on holiday, so giving them one for free is a brilliant marketing move.
Of course, the beach ball can feature your company logo, your brand name, or just your colour scheme. Who knows where it will end up!
Battery packs
A free battery pack to charge their phone on the go will be greatly appreciated by any holidaymaker. It doesn’t have to be a sophisticated accessory, a small one with just one USB port will suffice, as it’s just a quick help before they get back to the hotel for a full charge.
While this is a small item, you can add your logo or have it painted in your colour scheme for maximum brand recognition.
