September has arrived, and for many of us, that means it’s time to swap our bathing suits and beach days for books and library time. As students, teachers and administrators get ready to embrace a new scholastic year, the air is filled with excitement for what lies ahead. But the start of the new school year wouldn’t be the same without Freshers’ Week. This period provides brands with a unique opportunity to engage with students. Freshers’ week merchandise has become a must-have for many brands seeking to connect with their student audiences. Whether it’s for recruitment purposes, building brand awareness, or driving customer loyalty, Freshers’ week provides a unique platform for brands.
Are you planning your Freshers’ week campaign? We’ve put together a few Freshers’ week merchandise ideas to help you engage with students this autumn!
Freshers’ Week Merchandise: Choosing the Right Product
Student demographics may be different from your business’ usual target audience. This means that your marketing message should also be tailored to their interests. For example, students tend to have their fingers on-the-pulse of the latest trends and be engaged in social issues. So, understanding your audience is key to choosing the right product. Below, we’ve put together a few suggestions for your Freshers’ Week merchandise.
Tech Accessories
Student life has become more digital than ever before, with technology playing a central role in the day-to-day activities of university and college students. Branded technology accessories can be a useful gift for students, which will, in turn, give your brand wide exposure. Whether you opt for trendy phone grips, useful USB drives or branded power banks – your merchandise can accompany students on campus all year long. This makes branded tech accessories a great investment for your Freshers’ week merchandise.
Reusable Fresher’s Week Merchandise
It comes as no surprise that many students are aware of the dangers of climate change, which is why a large number of students try to make sustainable choices in their daily lives. Supporting this shift can help you build positive brand awareness among students, while also contributing to a greener world. Some ideas for reusable branded merchandise include metal water bottles, which can be refilled on campus, and tote bags that can be used to carry books and other essentials. Reusable coffee cups are another great choice for students, to help fuel their studies throughout the year.
Branded Stationery
Even in the digital age, stationary remains an essential for students around the world. From using sticky notes to remember important quotes, to planning out assignments in a notebook – good branded stationery won’t go to waste. And remember, you can never go wrong with the classic branded pen for your Freshers’ week merchandise! To make your merchandise stand out, why not opt for sustainable stationery options made from materials such as bamboo and recycled paper?
Leisure Items
School life is not just about studying, but about having fun too. So, if you want to show students that your brand knows how to have a good time, you could always try out a different kind of Freshers’ week merchandise idea. Think of something that can be used by students in their free time, such as a branded picnic blanket, or perhaps a portable speaker. This will help keep your brand front and centre, even during down time!
Wearable Merchandise
Whatever the season, wearable merchandise always goes down a treat as long as your branding is not too over-the-top. Engage a graphic designer to come up with a super cool print for your t-shirts, hoodies, socks, or other wearable merch. Whether you’re opting for a trendy pattern or a more minimalist design, having merchandise that students want to be seen in is a great way to elevate your brand.
Do you like the sound of any of these Freshers’ Week Merchandise ideas? Then get in touch with the team at Print&Merchandise to plan your next merchandise campaign!
